Art Director, Social and Campaigns at LeSportsac | New York City, NY | $82K/yr – $87K/yr

LeSportsac

Art Director, Social and Campaigns

New York City, NY (On-site)

$82K/yr – $87K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Lead the visual narrative for social with platform aware concepts and native formats that run across Instagram, TikTok, and YouTube.

Own social-first design direction and asset production from concept through delivery.
Shape brand storytelling across campaigns and always-on content for multiple channels.
Collaborate with marketing to fuel community outreach, launch decks, and seasonal assets.

Job Description

Responsibilities

Ideate and develop visual concepts and design executions for social media content, campaigns, digital activations, and always-on creative
Translate brand strategy, campaign ideas, and creative briefs into compelling visual directions across static, motion, and video touchpoints
Create social-first content concepts that are platform-aware, culturally relevant, and tailored to channels such as Instagram, TikTok, and YouTube
Develop and execute brand strategy on social media and across campaigns
Partner with the Marketing team to support community management, outreach, and gifting efforts
Assist in building brand support materials, including creative guidelines, launch decks, recap decks, and seasonal asset guides
Design assets for paid and organic social, email, web, digital advertising, presentations, and integrated marketing initiatives
Ensure all creative work is visually consistent, strategically aligned, and follows brand and seasonal direction
Assist with photo and video content production, including shot lists, art direction references, and post-production feedback
Prepare files, layouts, and design systems with attention to detail, organization, and production readiness

LeSportsac

LeSportsac is a quintessential American lifestyle brand of casual, trendsetting nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering a fashion-forward line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high-performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new styles that remain consistent in terms of quality and character while partnering with trendsetters around the world.

Founded in 1974

New York, New York, USA

70 employees (22 in marketing)

www.LeSportsac.com