Responsibilities

• Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands (Let's Make Memories and RedEnvelope), and Etsy storefronts, ensuring consistent brand execution across all customer touchpoints.
• Establish, evolve, and maintain brand standards while providing creative direction to designers, copywriters, marketing, merchandising, and external creative partners.
• Oversee the creative development and approval of digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences.
• Partner with Marketing and Merchandising to develop seasonal creative strategies, promotional campaigns, and content calendars aligned with business objectives.
• Direct photography and video concepts, collaborating with internal and external production partners to ensure assets support marketing and merchandising initiatives.
• Monitor customer insights, performance metrics, and industry trends to recommend creative improvements, optimize customer engagement, and influence product presentation.
• Develop and maintain creative templates, design systems, and reusable assets that promote consistency and efficiency across marketing channels.
• Collaborate with the Creative Director to develop new concepts, creative initiatives, and innovative approaches that strengthen brand presence.
• Design and oversee high-impact creative for websites, landing pages, email campaigns, social media, digital advertising, and ecommerce experiences.
• Partner with cross-functional teams to develop and execute A/B tests and user experience enhancements based on customer insights and business performance metrics.

Requirements

• Bachelor’s degree in graphic design, Visual Communications, or a related field, or equivalent combination of education and experience.
• 5+ years of professional experience as an Art Director or in a senior graphic design or creative leadership role.
• Strong portfolio demonstrating exceptional design, branding, and art direction across digital marketing and ecommerce channels.
• Expertise in visual design principles, including composition, color theory, typography, and layout.
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with knowledge of production and print processes.
• Proven ability to develop original creative concepts from ideation through final execution.
• Experience leading, mentoring, and providing creative direction to designers while maintaining high quality standards.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated and able to work independently while collaborating effectively with cross-functional teams and stakeholders.
• Excellent written and verbal communication skills with the ability to present creative ideas and provide constructive feedback.

Benefits

• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts