Own the visual identity and creative direction for Blank Street's social and content, turning brand integrity into a scalable system and guiding content through data-driven insights.

• Creative leadership: mentor the content team while maintaining high craft and social-first storytelling.
• Systematize look and feel: evolve a scalable visual system across social channels.
• Insights to action: own performance reviews and translate learnings into future creative direction.

Responsibilities

• Pushing the work forward creatively while protecting the integrity of the brand.
• The art direction and visual standards of Blank Street's social and content channels.
• The creative direction, feedback, and development of the content team.
• The evolution of our social look and feel into a coherent, scalable system.
• Insights, reporting, and creative reviews that inform what we make next.
• Creative partnership with producers, creators, and marketers to deliver work that feels intentional and elevated.

Requirements

• 7–10+ years of experience in art direction, content, or brand creative roles, with clear ownership of social or digital content.
• Demonstrated experience leading and developing creative teams, not just managing projects.
• Strong portfolio showing a consistent visual POV, high craft, and social-first thinking.
• Deep understanding of social as a creative medium, not just a marketing channel.
• Comfortable owning insights and performance reporting and translating them into creative direction.
• High standards for craft, clarity, and how work lands in the world.

Preferred

• Strong taste and a clear, defensible creative POV.

Benefits

• $120,000 - $140,000 annual base salary
• Equity package
• 15 days of paid annual leave (on top of company-observed holidays and sick time)
• Three health plan options, with full coverage available for two employee-only tiers.
• Commuter benefits
• Parental leave
• Bereavement leave
• Exclusive access to our coveted Regulars program – yes, that means free coffee, matcha and more!
• Regular social outings with the team
• Free Blank Street swag