Responsibilities

• Translate client goals into clear creative hypotheses and lightweight prototypes.
• Develop ads that can be tested and iterated quickly.
• Lead the creation of both AI-generated and traditional assets (static, motion, short-form video).
• Maintain prompt libraries, guardrails, and quality assurance standards.
• Partner with account and media teams on KPIs, budgets, and testing agendas.
• Integrate brand and performance insights back into each client’s creative system.
• Manage a small group of freelancers, including scoping work, giving actionable feedback, and keeping timelines and budgets on track.
• Identify efficiency improvements (e.g., reducing handoffs, improving templates, strengthening naming and metadata systems).
• Spot opportunities for automation (batching, scripts, export workflows) that improve speed without sacrificing quality.
• Maintain a steady testing cadence with Search and Social teams.

Requirements

• 2–3+ years in art direction with shipped work that moved KPIs.
• Hands-on comfort with generative AI tools (image/video/copy) and thoughtful promptcraft.
• Proficiency in Figma and Adobe CC; experience building and maintaining design systems.
• Familiarity with platform specs and constraints across Meta, TikTok, Google, YouTube, and programmatic.
• Experience managing freelancers or a small production team.
• Fluency in growth metrics and creative testing.

Preferred

• Branding experience, Automation or scripting chops; motion/video workflow experience.