Area Marketing Specialist

Detroit, MI (On-site)

$60K/yr – $64K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own local referral outreach and practice marketing coordination to drive patient growth, with quarterly analysis of referring partners and monthly physician-facing updates.

  • In-person Outreach & Practice Engagement: Build relationships with referring doctors and run regular touchpoints to align marketing activities.
  • Plan Execution & ROI Focus: Collaborate on annual marketing plans, manage spend, and optimize tactics based on monthly ROI metrics.
  • Performance Tracking: Monitor key indicators, submit quarterly practice analyses, and report monthly results to doctors and leadership.

Job Description

Responsibilities
  • Execute in-person referral outreach in line with the marketing strategy
  • Categorize referring practices (A-D) based on referral numbers and submit analysis quarterly
  • Collaborate with the practice to develop annual marketing plans with monthly activities
  • Adhere to budget constraints to ensure growth
  • Monitor and manage marketing expenses, focusing on ROI
  • Ensure accurate and timely expense submissions to finance
  • Track and report monthly performance on key indicators, optimizing tactics for growth
  • Conduct monthly meetings with doctors
  • Attend monthly S1P Partner Practice Marketing meetings
  • Send weekly email updates to doctors and team members
Requirements
  • In-person marketing and relationship management experience
  • Ability to travel locally and domestically
  • Ability to work independently and as part of a team in a dynamic environment
  • Strong project management, event planning, and client stakeholder management skills
  • Budget management and P&L experience
  • Advanced skills with CRM, Excel, PowerPoint, and other applications
  • Excellent communication, interpersonal, and supervisory skills
  • Experience in a corporate environment with complex business processes
  • Strategic thinking with strong tactical and organizational execution
  • Bachelor’s degree or equivalent combination of education and experience (Preferred)
  • 3 years of experience in referral-based marketing required (healthcare preferred)
Preferred
    Benefits
    • 5% Bonus Potential
    • Mileage Reimbursement
    • BCBS Medical & Dental insurance Options
    • VSP Vision Coverage
    • Complimentary Life Insurance Policy (employee only)
    • Short-term & Long-Term Disability
    • Pet Insurance Coverage
    • 401(k) plan w/match options
    • HSA / FSA Account Access
    • Identity Theft Protection
    Specialty1 Partners logo

    Specialty1 Partners

    3.0 Glassdoor

    Specialty1 Partners provides comprehensive business and operational support services to its endodontic, oral surgery, and periodontic practices. The company partners with best-in-class dental surgical specialists nationally and supports them, so they can spend more time providing high-quality dental care to their patients.

    Founded in 2019
    Houston, Texas, USA
    164 employees (14 in marketing)
    42% recommend to a friend
    64% CEO approval

    Traffic Signals

    Monthly Visitors
    1.9K
    Traffic Source Mix
    Search
    21.3%
    Direct
    70.5%
    Referral
    4.6%
    Social
    2.4%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~164

    Marketing Team

    Marketing Team Size
    12 (7% of company)
    Marketing Roles Posted (Last 30 Days)
    2