Area Marketing Manager at Porsche Cars North America | New York, USA | $110K/yr – $135K/yr

Area Marketing Manager

New York, USA

$110K/yr – $135K/yrMid Level5+ years exp

Posted 6 months ago

Job Summary

Develop and manage local dealer marketing efforts within the PDMS program, aligning with CI guidelines. Lead area marketing strategies, budgeting, KPI tracking, and cross-functional collaboration to support Porsche’s brand and sales objectives. Coordinate events, programs, and club activities while ensuring CI compliance and data security.

Job Description

Responsibilities

Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity (CI) guidelines.
Support Area Team (Area Vice President, Regional Manager, AfterSales Manager, PDMS Representatives) by providing analysis of dealer marketing needs. Utilize the PDMS program to supports these activities.
Oversee the development, production and implementation of marketing strategies associated with the company’s brand awareness within the Area. Analyze and compile competitive marketing data to provide optimal market positioning within the Area. Utilize the Area Marketing Budget to Implement these responsibilities
Provide PDMS Representatives with proper guidance for improved marketing activities within their Regions/Area. Conduct periodic evaluations of projects, campaigns and activities to develop market assessment, help build and maintain corporate/dealership relationships, and increase sales.
Communicate annual KPI targets for PC Marketing Performance Bonus. Monitor and communicate KPI status on a regular cadence to ensure PC satisfaction of all Bonus metrics
Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG and external vendors.
Contribute to the development, maintenance, and execution of the following programs: Porsche Website Program, Porsche Certified Digital Advertising Program, PACE, Aftersales Marketing, CPO Marketing and National Marketing efforts to support corporate sales objectives.
Support Area Team in the creation, implementation and attendance of special events, promotions and meetings to promote the PDMS program.
Compile and maintain dealer marketing event calendar in collaboration with Area Teams to ensure sustained marketing opportunities within the Area.
Compile and report on all Area and Dealer Marketing activities on a quarterly basis in order to provide PAG and PCNA with updates on Area and PC marketing efforts.

Porsche Cars North America

At Porsche Cars North America, we thrive on a foundation of precision engineering fueled by the American entrepreneurial spirit; we carry on the vision of our founder, Ferry Porsche, by delivering impassioned experiences as legendary as the cars we build, and we do it every day. We are fueling Porsche Passion as an unprecedented brand built on the idea that we are better together as a diverse and gifted workforce united in the desire to be the world’s most aspirational brand and most empowering employer.As an extension of the Porsche family, each of our team members brings a unique perspective and master craft to our workforce. We boast the brightest engineers, brand builders and marketing minds, business development leaders, analytical aficionados and corporate professionals in the automotive business – not because we want to lead our industry in performance and customer satisfaction, but because we do.

Founded in 1948

Atlanta, Georgia, USA

8.6K employees (348 in marketing)

www.porscheusa.com