Area Marketing Manager

Atlanta, GA (On-site)

$110K/yr – $135K/yrMid Level5+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize regional dealer marketing by translating PDMS into dealer events, CI-compliant campaigns, and CRM-driven follow ups that move test drives and lead generation.

  • PDMS program ownership: guide reps and cross‑functionally implement retention and lead‑gen campaigns within CI guidelines.
  • Area marketing execution: lead events, promotions, and budget-aligned program delivery that strengthen dealer relationships and brand position.
  • Data-driven impact: convert competitive intel and campaign results into action on market positioning and sales outcomes.

Job Description

  • Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity guidelines in coordination with the Area Digital Manager.
  • Support Area Team by providing analysis of dealer marketing needs. Utilize the PDMS program to support these activities.
  • Oversee the development, production and implementation of marketing strategies associated with the company’s brand awareness within the Area.
  • Analyze and compile competitive marketing data to provide optimal market positioning within the area.
  • Utilize the Area Marketing Budget to Implement these responsibilities
  • Provide PDMS Representatives with proper guidance for improved marketing activities within their Region/Area.
  • Conduct periodic evaluations of projects, campaigns and activities to develop market assessments, help build and maintain corporate/dealership relationships, and increase sales.
  • Assist in the creation, implementation and continuance of the PDMS program; contributing to attainment and growth of PCNA's sales objectives and proper brand representation.
  • Lead and participate in development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams.
  • Develop and Implement follow up plans for all dealership leads provided from National, Regional and individual dealers Events and Advertising through the CRM system C@P.
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Porsche Cars North America

At Porsche Cars North America, we thrive on a foundation of precision engineering fueled by the American entrepreneurial spirit; we carry on the vision of our founder, Ferry Porsche, by delivering impassioned experiences as legendary as the cars we build, and we do it every day. We are fueling Porsche Passion as an unprecedented brand built on the idea that we are better together as a diverse and gifted workforce united in the desire to be the world’s most aspirational brand and most empowering employer.As an extension of the Porsche family, each of our team members brings a unique perspective and master craft to our workforce. We boast the brightest engineers, brand builders and marketing minds, business development leaders, analytical aficionados and corporate professionals in the automotive business – not because we want to lead our industry in performance and customer satisfaction, but because we do.

Founded in 1948
Atlanta, Georgia, USA
8.6K employees (348 in marketing)

Salaries

Posted range

$110K/yr – $135K/yr

Taken straight from the job posting.

See all Porsche Cars North America salaries

Marketing Team

Marketing Team Size
216 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
7M
Traffic Source Mix
Search
28.1%
Direct
26.7%
Referral
5.4%
Social
0.9%
Paid
7.6%

Headcount Trend

Current headcount: ~8.6K

Recent News

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Area Marketing Manager

Porsche Cars North America · Atlanta, GA · On-site