Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Vice President of Sales in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the sales/marketing team.
• Builds and monitors community, customer, payer and patient perceptions of Bridge Home Health and Hospice as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.

Requirements

• High School Diploma required. Bachelor’s degree in marketing, Business Administration, or related field; preferred.
• At least three years of experience in health care marketing management and/or home care operations preferred. At least one year’s experience in home health or hospice sales is preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Maintains current and valid California Driver’s License and Automobile Insurance coverage at all times.
• Must have a reliable form of transportation.