Area Marketing Coordinator, Performance Marketing

Responsibilities

• Google Local Service Ads (LSA): Own LSA strategy and execution across all assigned brands, including bid management, budget, spend pacing, and lead quality review. Make real-time optimization decisions to maximize lead volume and ROI.
• Leads Performance: Monitor lead flow by brand, identify underperformance, and diagnose root causes. Analyze conversion funnel data and surface actionable recommendations to the Regional Marketing Manager. Work closely with brand-level teams to align lead flow with appointment goals and capacity. Execute marketing initiatives that drive qualified lead generation through digital, traditional, customer loyalty, referral, and on-location marketing channels. Lead customer acquisition efforts through community events, sponsorships, association involvement, local partnerships, and grassroots marketing opportunities. Balance lead generation, customer loyalty, and brand awareness campaigns to support broader organizational goals.
• Ad Spend Management: Manage advertising budgets across assigned brands within approved parameters. Make real-time pacing and allocation recommendations to maximize return on ad spend. Track expenditures, ensure financial accuracy, and report on budget performance to leadership regularly.
• Event Coordination: Lead planning of local events and home shows. Manage vendor relationships, logistics, on-site coordination, and post-event reporting. Align event strategy with brand objectives and seasonal demand priorities.
• Sponsorships: Strengthen community presence and brand visibility through local partnerships, networking opportunities, and sponsorships.
• Evaluate local sponsorship opportunities and manage ongoing partner relationships. Assess ROI against brand objectives and make recommendations on renewals or new investments. Coordinate branded materials and presence for all sponsorship activations.
• Customer Loyalty: Own repeat and referral campaigns across assigned brands, driving revenue from the existing customer base. Develop and execute targeted outbound campaigns via email and SMS to past customers, referral audiences, and cross-sell opportunities. Analyze campaign performance and implement data-driven optimizations to improve engagement, conversion, and lifetime customer value.
• Brand Engagement: Travel to assigned brands within the region to maintain working relationships, conduct marketing performance reviews, and support on-site execution of events and activations. Serve as the performance marketing subject-matter expert in brand-level business reviews, translating performance metrics into actionable insights for brand leadership.

Requirements

• 3-5 years of experience in a marketing, advertising, or lead generation role
• Demonstrated experience managing paid media or LSA programs with direct budget responsibility
• Strong analytical skills — comfortable pulling data, identifying trends, and translating findings into action
• Ability to manage multiple priorities across multiple brands simultaneously without requiring daily direction
• Proficiency in Google LSA platform and excel
• Experience in home services, multi-location, or franchise marketing preferred
• Strong communication and interpersonal skills with the ability to collaborate across brand and regional teams
• Solid problem-solving and independent decision-making abilities
• Other duties as assigned

Benefits

• Opportunities for professional growth and development tied to your personal interests
• A transparent, supportive, and collaborative work environment
• The chance to make a positive impact on our communities and the environment
• Competitive: Health, dental, and vision coverage; PTO; Paid Holidays; Life Insurance; 401k with match