Responsibilities

• Develop and execute the annual marketing plan for Silverado, Bardessono, and Hotel Yountville, aligned to occupancy, ADR, and RevPAR targets.
• Partner with Revenue Management and Sales to drive demand across need periods, seasonal shoulders, and peak Napa Valley travel windows.
• Translate brand strategy into locally relevant campaigns tailored to each property’s guest mix and competitive set.
• Monitor market demand, competitive rates, and booking trends, and adjust promotional strategy accordingly.
• Partner with the Senior Director of Digital to maintain each property’s digital presence, including websites, GDS content, metasearch, and organic/local SEO.
• Optimize performance across OTAs in coordination with Revenue Management, protecting rate parity and growing direct-booking share.
• Partner with performance marketing team to brief paid media, social, email, and loyalty-driven campaigns across the collection.
• Manage online reputation across TripAdvisor, Google, and review platforms to strengthen guest sentiment and conversion.
• Plan and promote seasonal packages, renovations, and on-property activations across the Napa Collection.
• Drive food & beverage, spa, and event promotion, along with group and catering demand.

Requirements

• 8+ years of marketing experience, including multi-property or regional marketing leadership in hospitality.
• Proven track record of driving occupancy, ADR, and RevPAR through integrated marketing and direct-booking growth.
• Working knowledge of hotel distribution: OTAs, GDS, metasearch, brand.com, and channel/rate parity dynamics.
• Experience partnering with Revenue Management and Sales to influence demand and pricing strategy.
• People leadership experience, including managing direct reports and/or agency partners.
• Strong command of digital marketing across paid media, SEO/SEM, social, email, and web, plus analytics tools.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Preferred

• Experience with luxury, lifestyle, or independent/boutique hotels preferred.