Responsibilities

• Develop and own annual marketing strategies, business plans, and budgets for the DMV portfolio in direct alignment with HHM revenue goals.
• Lead cluster marketing strategies across Independent Collection and branded assets in the DMV area to drive market share and cross-property synergies.
• Lead hotel repositioning and rebranding initiatives in close partnership with Sales and Revenue Directors, General Managers, and property executive teams.
• Monitor, analyze, and present campaign performance metrics, marketing ROI, and web traffic analytics to key stakeholders and property ownership groups.
• Manage and optimize the marketing budget, tracking channel spend and adjusting allocations based on revenue priorities.
• Collaborate with Corporate Sales/DOSMs to deliver strategic B2B marketing collateral and high-yield client pitch decks.
• Oversee total marketing campaign execution, crafting high-level creative briefs and setting overall collateral guidelines.
• Direct on-property teams and vendors on marketing material production to ensure strict adherence to positioning and brand standards.
• Build and lead strategic marketing presentations for ownership meetings, GM quarterly reviews, and regional leadership updates.
• Establish and enforce the master editorial and promotional calendars for the DMV region.

Requirements

• Bachelor's degree in Marketing, Advertising, Business or Hospitality/Travel preferred
• Minimum of 5–7 years of progressive marketing experience in hospitality or travel
• Proven experience managing agency relationships, large budgets, and complex multi-property portfolios.
• Account Management experience at a digital marketing agency a plus
• Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus
• Understanding of hospitality/travel industry and marketing solutions preferred
• Advanced proficiency in Google Analytics, metadata/reporting tools, and digital marketing performance platforms.
• Strong skills in Microsoft PowerPoint and Excel for high-level owner reporting and data presentation.
• Working knowledge of graphic design platforms (Canva, Adobe Creative Suite) and content management systems.
• Strategic Vision & Executive Leadership: Ability to translate business goals into revenue-generating marketing plans.

Benefits

• Competitive wages for full time and part time opportunities
• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Referral Bonus Program