Applied Statistician, GTM Analytics & Market Intelligence - Industry Operations - NA

San Jose, CA (On-site)

$108K/yr – $168K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize the statistical analysis framework for GTM and Branding ads, turning data into actionable ROI and allocation decisions across campaigns, product adoption, and market opportunities.

  • Statistical Modeling & ROI: build forecasting, ROI models, and program evaluation.
  • Experimental Design & Validation: plan analyses, assess data uncertainty, and validate findings before business recommendations.
  • Cross-Functional Storytelling: translate findings into executive-ready visuals for Sales, Product, and Leadership.

Job Description

Own and optimize the statistical analysis framework for GTM and Branding ads, turning data into actionable ROI and allocation decisions across campaigns, product adoption, and market opportunities.

  • Statistical Modeling & Analysis: Apply advanced statistical methods (regression, causal inference, cohort analysis, and forecasting) to evaluate GTM campaigns, product adoption, and market outcomes.
  • Experimental Design & Validation: Design statistical analysis plans, assess data limitations/uncertainty, and validate the robustness of findings before translating them into business recommendations.
  • Market Intelligence & Opportunity Sizing: Analyze vertical-level datasets to develop scoring frameworks for client health, account opportunity sizing, and resource allocation.
  • Data Engineering & Reproducibility: Clean, manipulate, and analyze large structured datasets using SQL, Python, or R, while maintaining reproducible data workflows and rigorous QA checks.
  • Business Intelligence & Reporting: Design dashboards and tracking frameworks with statistically consistent KPI definitions to monitor revenue mix, sales funnels, and program health.
  • ROI Modeling & Program Evaluation: Build statistical business cases and conduct pre/post-mortem evaluations to measure the effectiveness and ROI of regional initiatives and product launches.
  • Cross-Functional Communication: Translate complex statistical findings into clear visualizations and executive-ready narratives for Sales, Product, and Leadership stakeholders.
  • Education & Enablement: Provide guidance on methodology, data quality, and interpretation to non-technical teams involved in GTM decisions.
  • Governance & Reproducibility: Establish QA checks and reproducible workflows to ensure reliability of analyses across campaigns and markets.
  • Education: Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, or a highly quantitative field (or equivalent practical experience).
  • Data Manipulation: Advanced proficiency in SQL and statistical programming languages (Python or R) for cleaning and analyzing large, structured datasets.
  • Statistical Expertise: Professional-level knowledge of core statistical concepts, including regression models, hypothesis testing, confidence intervals, and multivariate analysis.
  • Business Intelligence: Experience designing data workflows, dashboards, and KPI tracking frameworks using BI tools (e.g., Tableau, PowerBI) and Excel.
  • Experimental Design: Hands-on experience with A/B testing, experimental/quasi-experimental design, or pre/post-program evaluation methodologies.
  • Analytical Communication: Proven ability to translate complex data and statistical frameworks into clear, actionable business insights for non-technical stakeholders.
  • Advanced Degree: Master’s or Ph.D. in a quantitative discipline (e.g., Applied Statistics, Econometrics, Data Science).
  • Domain Experience: Experience applying quantitative analysis to Go-To-Market (GTM) strategies, digital advertising, branding ads, or client portfolio management.
  • Advanced Modeling: Expertise in causal inference, incrementality analysis, sensitivity analysis, and predictive revenue/market forecasting.
  • Data Pipelines: Familiarity with maintaining reproducible data pipelines, automated QA checks, and methodologies at scale.
  • Strategic Sizing: Experience building statistical scoring frameworks for vertical prioritization, market potential, and resource allocation.
  • Stakeholder Management: Demonstrated success advising cross-functional leadership (Product, Marketing, Sales) and leading regional enablement initiatives.
  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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