Responsibilities

• Develop and implement an annual marketing plan and budget that aligns with organizational goals, events, promotions, and business development.
• Create, execute, and evaluate paid advertising and promotional campaigns across print, digital, broadcast, outdoor, and emerging media channels.
• Cultivate strategic media partnerships and collaborate with external marketing agencies, graphic designers, photographers, videographers, and content creators/influencers to generate authentic, high-quality visual content.
• Oversee the end-to-end production and distribution of marketing materials, promotional collateral, and advertising assets.
• Serve as ADI’s primary PR representative and spokesperson, including handling media inquiries, and conducting regular live television and radio appearances.
• Maintain ongoing communication with ADI members, Business Improvement District (BID) stakeholders, partners, and the public.
• Manage all digital communication platforms, including the website, blogs, social media strategy, and member email newsletters.
• Coordinate and facilitate quarterly Image Marketing Committee meetings.
• Direct the development and distribution of downtown guides, promotional publications, and other print and digital communication pieces, including advertising sales coordination.
• Serve as the host and producer of the organization’s podcast, managing everything from guest recruitment and content planning to distribution.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field is preferred; equivalent professional experience will be fully considered.
• Experience: Proven experience developing and implementing strategic marketing and communications plans, managing digital advertising, and working with media outlets, creative agencies, and vendors.
• Communication Skills: Strong writing, editing, verbal communication, and public speaking/media appearance skills.
• Digital Proficiency: Hands-on experience managing social media platforms, websites, email marketing, and content creation.
• Project Management: Ability to organize, prioritize, meet deadlines, and manage multiple stakeholders independently with strong attention to detail.
• Core Passion: A genuine passion for downtown development, community engagement, placemaking, and creating memorable experiences.

Benefits

• Additional benefits available.