Responsibilities

• Provide strategic oversight and governance for the development and lifecycle management of a high volume of Apple Health and COFA communications assets—including forms, infographics, publications, fact sheets, FAQs, and client correspondence—by establishing content standards, prioritization frameworks, and quality controls.
• Direct the management of a large and evolving body of Apple Health and COFA client-facing web pages on HCA website, using user testing and quantitative data to inform edits and information architecture.
• Provide strategic direction to the Apple Health communications team and leadership on utilization of communication assets.
• Leverage data to evaluate communications effectiveness, identify gaps, and drive process improvements that enhance client experience, engagement, and equitable access to information.
• Foster and maintain relationships with the five Apple Health managed care plan communication leads through facilitation of regular meetings, management of communication and marketing guidelines, and regular content review.
• Lead annual review of managed care plan web pages and publication content.
• Advise Apple Health leadership on and facilitate manual mailings to Apple Health and COFA clients.
• Serve as advisor and support external communications relating to Apple Health, including policy management, writing stories, producing Apple Health content, and drafting talking points for call center staff on emerging issues.
• Represent HCA in the coordination and implementation of Apple Health public information policies and initiatives by engaging with external vendors, the Governor’s Office, state agencies, community partners, advocates, and key committees.
• Conduct research and draft responses to media inquiries.

Requirements

• Eight (8) years of professional experience in communications, journalism, or related community information/relations positions that include writing, editing, and planning.
• Associate degree in communications, journalism, or a closely related field and Six (6) years of work experience in communications, journalism, or related community information/relations positions that include writing, editing, and planning.
• Bachelor’s degree in communications, journalism, or a closely related field and Four (4) years of work experience in communications, journalism, or related community information/relations positions that include writing, editing, and planning.

Preferred

• Demonstrated professional experience with HCA programs and policies.
• Experience in a fast-paced environment that includes balancing a variety of tasks, duties, and competing priorities across a broad book of business.
• Demonstrated professional understanding of local, state, and federal rules and regulations.
• Experience working with government agencies, health care providers, health care insurers, managed care organizations, and/or public/private health care stakeholders/customers.
• Demonstrated ability to use qualitative and quantitative data to inform communications strategies, improve processes, and implement changes that better meet the needs of clients and stakeholders.

Benefits

• Meaningful work with friendly co-workers who care about those we serve
• A clear agency mission that drives our work and is person-centered HCA's Mission, Vision & Values
• A healthy work/life balance, including alternative/flexible schedules and mobile work options.
• A great total compensation and benefit package WA State Government Benefits
• A safe, pleasant workplace in a convenient location with restaurants, and shopping nearby.
• And free parking!
• Insurance Benefits – medical (including vision), dental and basic life insurance with multiple plans; flexible spending accounts; dependent care assistance; other insurance coverage; Wellness programs.
• Retirement And Deferred Compensation – PERS and DCP; ability to participate in retirement savings; Social Security benefits; Public Service Loan Forgiveness eligibility.
• Holiday, Sick Leave, Vacation policies and leave options described; leave accruals and rules.