Responsibilities

• Utilizes internal UXM (User Experience Manager) and Workfront software to create, monitor, track, and test App Push and Inbox messages.
• Actively creates and executes integrated digital and traditional marketing campaigns to increase App user acquisition, retention, and engagements.
• Works collaboratively with Mobile & E-Commerce team, other internal departments, and third-party vendors to develop and execute campaigns. This includes gathering creative assets, targeting lists, and campaign approvals, while ensuring timely execution.
• Uses SAS and third-party reporting tools to analyze post-campaign and messaging results and provides insights and recommendations to key stakeholders. Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Maintains App Messaging and marketing campaign calendars to ensure leadership is aligned and deadlines are met.
• Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum two (2) years of experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Preferred

• Prior experience in mobile gaming, casino gaming, or hospitality preferred.
• E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware) preferred.
• Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.) preferred.
• Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.) preferred.
• Paid social media/display acquisition and revenue-generating campaigns preferred.
• SEO/SEM/PPC experience (Google Adwords, Amazon) preferred.
• App attribution /remarketing tools (AppsFlyer, Google Firebase) preferred.