Responsibilities

• Act as the primary point of contact between Antwerpen’s agency of record and individual store General Managers and dealership leadership—routing monthly manufacturer incentives and creative assets, gathering feedback, and driving approvals to completion.
• Own the marketing calendar across all eight stores, scheduling promotions, campaigns, and seasonal pushes so nothing overlaps, gets duplicated, or falls through the cracks.
• Manage third-party marketplace vendor relationships (Cars.com, AutoTrader, CarGurus, etc.), ensuring vehicle listings are accurate, current, and fully optimized.
• Oversee lead aggregator partnerships, keeping tabs on performance metrics and surfacing issues to dealership leadership before they become problems.
• Review and monitor all store websites as assets are uploaded by the digital vendor(s), verifying accuracy and consistency before content goes live.
• Work with website and merchandising tool vendors to keep vehicle inventory, pricing, and promotional content aligned across every platform.
• Monitor online reputation across review sites—crafting responses to customer reviews, escalating concerns to store management, and upholding brand standards across all locations.
• Guide organic social media activity across store-level pages, ensuring posts are on-brand, timely, and connected to the broader marketing calendar.
• Maintain organized records of vendor costs across all stores, tracking invoices and marketing spend so leadership always has a clear picture of where dollars are going.
• Work with the agency and vendors to ensure co-op advertising is filed promptly and accurately—staying on top of preapprovals and post-run submissions.