Responsibilities

• Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
• Perform hands-on analysis in support of results, including development of conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
• Develop and maintain SQL-based or other structured reporting system
• Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
• Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
• Support agency new-business process as required

Requirements

• 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL a plus
• Knowledge of media and website measurement technologies:
• Ad serving platforms
• Website analytics software
• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience analyzing large data sets
• Strong presentation skills
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off