Responsibilities - Lead client-facing direct marketing strategy across acquisition, lifecycle, and retention, turning insights into clear plans and priorities. - Own targeting/segmentation, test-and-learn, and performance optimization (lift, CAC, LTV, ROI) in partnership with analytics and channel teams. - Translate analytical findings into executive-ready narratives, presentations, and dashboards. - Influence decisions by linking performance insights to business goals, customer needs, and market context. - Build trusted-advisor relationships with client stakeholders and lead key working sessions and reviews. - Coordinate cross-functional teams (analytics, marketing, delivery) to align scope, timelines, and high-quality outputs. - Manage and mentor team members, ensuring analytical rigor and strong strategic thinking in deliverables. - Oversee project plans, timelines, and risks to drive smooth execution and on-time delivery. Requirements - Bachelor’s degree required (MBA a plus); Business, Analytics, Data Science, Engineering, or related field. - 8+ years in direct marketing/CRM and marketing analytics/strategy, including substantial client-facing work. - Expertise in segmentation/targeting, offer & channel strategy, testing, and performance measurement (lift, CAC, LTV, ROI). - Strong analytical and problem-solving skills; able to connect insights to business and customer outcomes. - Excellent communication and storytelling skills; comfortable presenting to senior/executive stakeholders. - Hands-on analytics skills (SQL required; Python/ML and predictive modeling preferred) and comfort working with marketing/customer data. - Experience owning end-to-end direct marketing programs across channels such as email, SMS, direct mail, paid media, and on-site/in-app messaging.