Responsibilities

• Conversion Tracking Implementation
• Own end-to-end implementation of conversion tracking across Google Ads, Meta, and other paid platforms using Google Tag Manager (client-side and server-side), GA4, and pixel/event configurations
• Build and maintain GTM containers across client accounts -- including tags, triggers, variables, and data layer configurations
• Set up and troubleshoot pixel, tag, and event configurations to ensure clean, complete data across all active campaigns
• Ensure accurate attribution across the funnel, from click to conversion, in support of paid media performance reporting
• Paid Media Team Support
• Work directly with the paid media team to ensure conversion events, attribution windows, and reporting signals are correctly configured for each platform
• Troubleshoot discrepancies between ad platform data and analytics data and communicate resolution clearly to media buyers
• Support campaign launches by confirming tracking is verified and firing correctly before media spend goes live
• Translate tracking findings into actionable guidance the paid media team can act on without needing to go back to source data
• Issue Resolution & Triage

Requirements

• 3+ years of hands-on experience with conversion tracking and analytics implementation in a performance marketing or agency context
• Deep proficiency with Google Tag Manager -- you build and manage containers, configure data layers, and troubleshoot both client-side and server-side setups independently
• Strong working knowledge of GA4, Google Ads conversion tracking, and Meta Pixel / CAPI
• Direct experience supporting a paid media team -- you understand how tracking accuracy affects bidding, reporting, and optimization decisions
• Experience auditing and troubleshooting complex, multi-platform tracking setups
• Familiarity with attribution models and their implications for paid media optimization
• Strong communication skills -- you can explain a tracking issue to a non-technical stakeholder or media buyer clearly

Preferred

• Experience in a fast-paced agency environment managing tracking across multiple client accounts simultaneously
• Familiarity with Looker Studio, BigQuery, or similar data tools
• Exposure to server-side tracking solutions (Stape, Elevar, or similar)
• Working knowledge of first-party data strategies and cookie consent frameworks