Analyst, Search

Responsibilities

• Proactively engage in understanding the evolving Paid Search landscape and best practices through continuous learning and internal training programs.
• Assist in developing and optimizing campaign components—including keywords, ad copy, landing pages, and account structure—utilizing AI-driven tools and analytics to enhance efficiency and effectiveness.
• Support the Search Manager/Senior Search Manager in managing budgets to meet performance goals while ensuring diligent account oversight.
• Coordinate daily campaign operations, encompassing trafficking, testing, optimization, and troubleshooting, with a focus on data-driven decision-making.
• Orchestrate teams of AI agents to support daily search campaign operations, enhancing workflow efficiency and ensuring seamless execution of routine tasks.
• Cultivate relationships with key publisher partners, including Google, Bing, and emerging platforms, focusing on industry trends and innovations.
• Manage monthly media spend accounting to ensure accuracy and accountability.
• Use advanced tools to compile and analyze performance data from multiple sources to generate insightful reports for both internal stakeholders and clients.
• Identify opportunities for improvement and risks within large datasets, contributing strategic recommendations through detailed analyses.
• Prepare routine and ad-hoc reports, ensuring clarity and actionable insights for clients and internal teams.

Requirements

• Search-related internship or 1-2 years of experience in a relevant industry preferred.
• A solid educational foundation in critical thinking, quantitative analysis, and effective writing.
• Proven ability to collaborate effectively in team settings while also demonstrating independent problem-solving skills, maintaining a positive and resilient attitude.
• Experience managing competing priorities and consistently meeting deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite, particularly advanced Excel; familiarity with data visualization tools and search engine marketing platforms is beneficial.
• Strong attention to detail with a commitment to delivering high-quality work.
• Aptitude for learning how to utilize advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Adaptability and eagerness to quickly master new technologies, particularly AI-driven tools and analytics platforms.
• BA/BS in Marketing, Business, Data Analytics, or a related field preferred.

Benefits

• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.