Analyst Relations Senior Marketing Coordinator

St. Louis, MO (On-site)

$50K/yr – $80K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own analyst relations content and program integrity with a focus on Forrester, Everest, and IDC audiences and connect AR activity to broader PR narratives.

  • Build and manage analyst relations content aligned to thought leadership campaigns and narrative strategy.
  • Develop ongoing content for intranet, website, and thought leadership pieces to support AR initiatives.
  • Coordinate cross-functional collaboration with marketing, PR, and communications to ensure AR activity amplifies company messaging.

Job Description

Own analyst relations content and program integrity with a focus on Forrester Research, Everest, and IDC audiences and connect AR activity to broader PR narratives.

  • Responsibilities: Support strategic communications programs with analyst-tailored content for thought leadership campaigns and narrative strategy.
  • Responsibilities: Develop ongoing content for intranet updates, website articles, and thought leadership pieces.
  • Responsibilities: Build and manage relationships with marketing, PR, and communications to align AR with messaging and reputation goals.
  • Responsibilities: Manage analyst relations workflows, timelines, and administration of subscriptions and internal resources.
  • Responsibilities: Lead creation of presentations and collateral for analyst conversations and PR pitching.
  • Responsibilities: Review, summarize and track relevant research for internal stakeholders.
  • Responsibilities: Maintain calendar of planned research and monitor analyst coverage alongside press support.
  • Responsibilities: Produce monthly reporting showing results, insights, and impact of the program.
  • Responsibilities: Provide strategic input on opportunities to evolve plans to grow program success.
  • A bachelor’s level degree in communications, journalism, public relations, or marketing.
  • Four to five years’ professional experience across analyst relations with proficient knowledge of public relations.
  • Working knowledge of how analyst relations and public relations intersect, including how analyst perspectives inform media narratives and how press activity can support analyst engagement.
  • Excellent written and verbal communication skills. Must be able to understand and create content from SME interviews, technical documents, etc.
  • Outstanding writing, editing, and proofreading skills.
  • Advanced PowerPoint skills for building custom presentations.
  • Strong business acumen with an ability to quickly grasp new concepts, strategies, and initiatives.
  • Sound project management and time management skills. Detail-oriented and highly organized with ability to multi-task.
  • Ability to work professionally with leaders throughout the organization.
  • Strong interpersonal and communication skills, highly motivated, autonomous and proactive.
  • AR coordinators or specialists ready to step into a senior role with more strategic surface area.
  • PR or corporate communications pros curious about the analyst side and want to make the jump.
  • Former trade-press or B2B tech journalists who want to be on the other side of it.
  • Experience staffing Wave, MarketScape, or PEAK Matrix responses and related activities.
  • Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
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Perficient

3.8 Glassdoor

Perficient is the leading global digital consultancy where great minds and great companies converge to boldly advance business. Our thousands of skilled strategists and technologists in the U.S., Latin America, India, and Europe shatter boundaries, obsess over outcomes, and forge the future. We transform the world's biggest brands with award-winning solutions: 🚀 Strategy & Transformation 🚀 Customer Experience & Digital Marketing 🚀 Innovation & Product Development 🚀 Platforms & Technology 🚀 Data & Intelligence 🚀 Optimized Global Delivery We partner with tech leaders to pioneer solutions in a dynamic digital world: 🤝 Adobe 🤝 AWS 🤝 Microsoft 🤝 Salesforce 🤝 ...and more! Our SMEs serve key sectors to tailor solutions to your industry and goals: 🏥 Healthcare 🏛️ Financial Services 📊 Insurance 🚗 Automotive ⚙️ Manufacturing 💻 Communications, Media & Technology 🧴 Consumer Goods 🛍️ Retail & Distribution 💡 Energy & Utilities 🔬 Life Sciences Learn More: https://www.perficient.com/Follow us: https://www.facebook.com/perficient/https://www.instagram.com/perficient/https://x.com/perficienthttps://www.youtube.com/Perficient

Founded in 1997
St Louis, Missouri, USA
4.3K employees (172 in marketing)
71% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
129K
Traffic Source Mix
Search
45.9%
Direct
43.1%
Referral
8%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~4.3K

Marketing Team

Marketing Team Size
92 (2% of company)
Median Career Experience
12 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

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