Social Media Coordinator

Dallas, TX (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 days ago

Job Summary

You will own the day-to-day social media presence for Lucchese, executing content plans, engaging communities, coordinating influencers, and tracking performance.

  • Coordinate content calendar and publishing across platforms
  • Support influencer and UGC campaigns, from outreach to tracking
  • Analyze sentiments and insights to inform strategy

Job Description

Responsibilities

  • Content Creation & Posting: Create, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
  • Help build and maintain the social media content calendar
  • Shoot and edit photo/video content for social platforms
  • Support the Manager of Content Strategy in executing content plans and campaigns
  • Community Management: Monitor and respond to comments and messages across our social platforms in a timely, on-brand way
  • Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments
  • Track community sentiment and share qualitative/quantitative insights to inform content strategy
  • Trend Research & Strategy Support: Stay on top of social media trends, platform updates, and emerging strategies
  • Bring trend insights and recommendations to the Manager of Content Strategy
  • Support planning of upcoming content based on research findings

Requirements

  • 2+ years of experience in social media marketing, communications, or a similar field
  • Bachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED required
  • Experience with influencer sourcing/seeding platforms (ShopMy, LTK preferred)
  • Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools
  • Strong photo/video editing skills
  • Excellent written and verbal communication skills
  • Ability to multitask across multiple platforms and projects in a fast-paced environment
  • Creative, detail-oriented, and a natural problem-solver
Lucchese Bootmaker logo

Lucchese Bootmaker

3.2 Glassdoor

Lucchese Bootmaker is a legendary bootmaker of the American West. Handcrafting boots since 1883.

Dallas, Texas, USA
326 employees (34 in marketing)
49% recommend to a friend
48% CEO approval

Marketing Team

Marketing Team Size
22 (7% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
347K
Monthly Google Ads Budget
$16.3K
Traffic Source Mix
Search
42.6%
Direct
47%
Referral
4.2%
Social
4.3%
Paid
1.8%

Headcount Trend

Current headcount: ~326

Recent News

Lucchese Bootmaker logo

Social Media Coordinator

Lucchese Bootmaker · Dallas, TX · On-site