Responsibilities

• Build holistic narratives from large, integrated data sets using data visualization and analytics platforms
• Work with 3rd party vendors in the setup and delivery of campaign effectiveness reports, such as Brand Lift Studies, Attribution and Sales Lift
• Develop expertise in the full suite of NYT research capabilities and measurement products that deliver main performance metrics across the full marketing funnel, to current and potential clients
• Collaborate with Strategy to ensure initial campaign goals and client's desired outcomes are incorporated into all post-campaign outputs
• Identify and recommend ad products to advertiser goals and KPIs based on relevant performance data
• Be a subject matter expert and provide a high level of service when coordinating and communicating in-depth reporting to clients
• Be a training resource for educating internal Advertising partners about measurement capabilities and results
• Socialize industry-level measurement findings across all partners
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Requirements

• Bachelor's degree in statistics, engineering, economics, or related subject
• 3-5 years of insights / analyst experience at a publisher or media/research agency managing advertiser-facing products including ad performance tracking, marketing or digital analytics
• Understanding of ad operations, digital buying and trafficking, and the digital media landscape required
• Experience in data analysis and interpretation, extracting insights from large datasets, and business case development to guide decisions and improve products
• Familiarity with Google Analytics and web analytics platforms
• Experience with data visualization (e.g., Tableau, DOMO, and Chartio)
• Experience diplomatically navigating complex team member relationships
• Experience prioritizing competing programs, responsibilities, and projects

Preferred

• Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights

Benefits

• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.