Analyst, Marketing Data Product

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
• Communicate and coordinate product releases and upgrades with external teams
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

Requirements

• 3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
• Experience with workflow tracking or project management tools such (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred

• A familiarity with SQL and working with complex datasets
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Knowledge of digital ad serving, tracking, and implementation
• Familiarity with the Python programming language