Analyst, Marketing Analytics at kate spade new york | New York, USA | $75K/yr – $80K/yr

kate spade new york

Analyst, Marketing Analytics

New York, USA (Hybrid)

$75K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Deliver KPI-driven analytics and learning across media with a focus on tests, catalog of AI tools, and cross‑regional collaboration.

Own weekly KPI readouts and anomaly flagging; publish actionable insights.
Coordinate A/B/incrementality tests and publish clear recommendations.
Collaborate with regions, data labs, and agencies to troubleshoot issues and maintain dashboards.

Job Description

Responsibilities

Deliver weekly/monthly KPI readouts, flag anomalies and opportunities.
Standardize creative taxonomy/metadata and publish creative scorecards.
Support standardization, analyze both media and platform lift studies; maintain a repository of learnings.
Coordinate A/B/incrementality test setup, ensure correct taxonomy and guardrails; analyze results and publish clear recommendations.
Maintain prompt libraries, run quality tests, document user-guide, and train users on implemented AI technologies.
Partner with regions, data labs, and agencies to troubleshoot issues and answer ad-hoc requests with reproducible queries.
Keep data dictionary, KPI glossary, playbooks, experiment registry, and AI FAQs current.
Maintain and work with data labs to improve dashboards: sources, refreshes, filters, definitions.

Benefits

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993

New York, New York, USA

4K employees (542 in marketing)

www.katespade.com