Responsibilities

• Create and implement a broad, multichannel digital strategy for information sharing and user acquisition.
• Boost brand recognition and build routes that guide end users to our clients.
• Use data analytics to pinpoint and evaluate the best marketing channels.
• Encourage current customers to become brand advocates who influence market opinion and inspire their peers.
• Analyze market, customer, and sales data related to armor systems, protective materials, and advanced composite products
• Develop regular and ad-hoc reports on market trends, customer demand, win/loss analysis, and product performance
• Track and measure marketing and commercial KPIs, including pipeline activity, opportunity conversion, customer segmentation, and market penetration
• Support competitive and market intelligence efforts, including analysis of competitors, technologies, and emerging applications
• Build and maintain dashboards and executive-ready summaries to support segment leadership and commercial strategy reviews
• Partner with Sales and Business Development teams to evaluate campaign effectiveness and customer targeting strategies

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Analytics, Economics, or a related field
• 3–5 years of experience in marketing analytics, business analytics, or market intelligence
• Strong analytical and problem-solving skills with high attention to detail
• AB Testing
• Advanced proficiency in Excel; experience with data visualization or BI tools (e.g., Power BI, Tableau, or similar)
• Experience working with CRM and sales data (e.g., pipeline, opportunity, customer data)
• Ability to translate complex technical or market data into clear, actionable insights
• Strong written and verbal communication skills

Preferred

• Experience supporting advanced materials, composites, defense, aerospace, or industrial manufacturing markets
• Familiarity with B2B, long sales-cycle, or program-based business models
• Experience with market research, competitive analysis, or voice-of-customer data
• Exposure to global or highly regulated markets

Benefits

• Location: DFW, TX. Full-time in office.