Analyst II, Marketing Analytics

Atlanta, GA (Hybrid)

$67K/yr – $101K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Description

Responsibilities

  • Develop and maintain dashboards and reports for assigned products and campaigns using tools such as Tableau, Power BI, or DOMO.
  • Design and develop analytics and visualizations that offer clear visibility into campaign performance.
  • Execute recurring reporting on a defined schedule, ensuring accuracy and consistency.
  • Apply visualization best practices for readability and stakeholder usability.
  • Analyze the performance of assigned campaigns across owned and paid channels, including email, digital, social, and SEO/SEM.
  • Conduct pre- and post-campaign analysis and support target list development.
  • Generate performance insights and share reports highlighting cross-channel effectiveness.
  • Support attribution and ROI reporting for assigned campaigns.
  • Extract and prepare data from enterprise sources such as Snowflake and Google Analytics using SQL.
  • Build data workflows that support recurring reporting and analysis.

Requirements

  • Bachelor's degree in related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
  • Experience in marketing analytics or business intelligence, including reporting and data visualization.
  • Experience preparing and analyzing data to support marketing decisions.
  • Analytical Thinking (Foundational): applies analytical techniques to interpret data and reach sound conclusions.
  • Drive for Results: delivers accurate, timely work and meets deadlines.
  • Build Relationships: collaborates effectively with teammates and stakeholders.
  • Focus on Customers: keeps stakeholder needs central to reporting and analysis.
  • Communicate Effectively: presents findings clearly to teammates and stakeholders
  • Proficient in data visualization and reporting tools such as Tableau, Power BI, or DOMO.
  • Working knowledge of SQL for extracting and preparing data (e.g., Snowflake, Google Analytics).

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
  • seven paid holidays throughout the calendar year
  • up to 160 hours of paid wellness annually for their own wellness or that of family members
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
5

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