Responsibilities

• Assigned Research and Creative Strategy: Support assigned title research projects, including quantitative and qualitative creative tests, and prepare toplines and summaries for review.
• Assist with questionnaire development, localization of materials, focus group recruit memos, data review, and analysis under the guidance of team leadership.
• Research Coordination and Analysis: Help coordinate domestic and international tracking, tack ons, exits, consumer behavior and trends, and box office prediction inputs; draft related internal updates and memos.
• Review collected data and research materials for accuracy, completeness, and consistency.
• Strategy Materials and Cross-Functional Support: Contribute to title strategy documents by organizing research findings, identifying audience insights, and supporting materials that inform marketing strategy.
• Support strategy and research documents for the Home Entertainment team and communicate theatrical research findings as requested.
• Support the Vice Presidents of Global Creative Strategy and Research and the broader team on ad hoc projects as needed.
• Technology, Automation and AI-Enablement: Serve as a builder and enabler by identifying opportunities to leverage AI, automation, APIs, and modern workflow technologies to improve campaign execution, operational efficiency, quality, visibility, throughput, and speed-to-market.
• Build practical familiarity with AI language models, including ChatGPT
• Enterprise and Microsoft Copilot, and use them responsibly to support research, analysis, and communication.

Requirements

• Bachelor's degree required.
• 1+ year of relevant work experience, preferably in research, analytics, marketing, or entertainment.
• Passion for entertainment and pop culture, with a working knowledge of theatrical movies.
• Strong written, quantitative, and analytical skills, with the ability to organize information and communicate clear takeaways.
• Detail-oriented and able to manage multiple assignments and deadlines in a fast-paced environment.
• Strong written, oral, and presentation skills.
• Strong PC skills, including Word, Excel, and PowerPoint.
• Knowledge of or experience with surveys and quantitative and qualitative research methods.

Preferred

• Familiarity with SPSS, regression analysis, Tableau, or other research and reporting tools is preferred.
• Interest in or familiarity with advertising testing, branding, positioning, consumer behavior, and audience research is preferred.
• Interest in and familiarity with AI tools, with an ability to identify and explore potential applications across market research and consumer insights, is preferred.