Temporary Marketing Assistant - Wolfe University Center (BBC)
Florida International University
Miami, FL (On-site)
In-houseTemporaryIntern/new grad2+ years exp.
3 hrs ago
Analyst, Fixed Operations Marketing
Charlotte, NC (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the fixed-operations advertising program, turning partner relationships, data insights, and content guidance into measurable ROAS and brand-consistent campaigns for HendrickCars.com and related channels.
- Performance & Insights: Collect data, surface actionable insights, and share best practices to drive spend efficiency and improve conversion.
- Partner & Content Ops: Manage vendor relationships, coordinate content for service-focused assets, and ensure brand integrity across creatives and UX touchpoints.
- Operations Liaison: Align the support team with Senior Advertising Managers to accelerate optimization, pacing decisions, and campaign execution.
Job Description
Responsibilities
- This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as a day-to-day contact relating to fixed operations advertising matters.
- Vendor communication and optimization with fixed advertising partners.
- Create efficiencies in our fixed ad spend and improve ROAS
- Assemble KPIs monthly and maintain CP RO reporting.
- Work with the team to enhance/upkeep our secondary GMB listing for service and parts.
- Content Generation: Advise on 2 pieces of content monthly, specifically for HendrickCars.com - blogs, videos, and social content to drive awareness for service-related objectives.
- Champion brand integrity and compliance across creative assets, ensuring consistency in visuals and messaging. Ensure creative excellence and brand consistency across marketing deliverables with high standards and a keen eye for detail.
- Stay current with partner technologies and creative trends that can enhance our brand presence and improve operational efficiency in the fixed operations marketing space.
- Assist in managing HendrickCars.com (UX, ad campaigns, etc.)
- Active Performance Management: Collection of performance data, disseminating actionable insights, identifying challenges, sharing best practices, and supporting our marketing leadership team and Senior Advertising Managers to find spend efficiency/improve conversion/performance.
- Liaison between the operational support team and the Sr. Ad Managers. Studying trends and pacing to help Sr. Ad Managers make optimizations more quickly.
Requirements
- Bachelor Degree in Marketing or Business Management/ Administration preferred.
- Experience in managing paid Google Ads and Bing Ads accounts, and maintaining Google Analytics and Google Tag Manager tracking required.
- Certifications in Google Ads and Bing Ads preferred.
- Experience with automotive and industry agnostic paid ad management solutions preferred.
- Must have strong communication skills and a willingness to learn/adapt to needs of automotive retail.
- Valid Driver’s License.
Preferred
- Certifications in Google Ads and Bing Ads preferred.
- Experience with automotive and industry agnostic paid ad management solutions preferred.
- Bachelor Degree in Marketing or Business Management/ Administration preferred.
Hendrick Automotive Group
Representing 131 franchises and 26 manufacturer nameplates from the Carolinas to California, Hendrick Automotive Group is the largest privately held automotive retail organization in the United States. Headquartered in Charlotte, North Carolina, the company employs more than 10,000 people in its 95 dealership locations, 21 collision centers and four accessories distributor installers in 13 states. For more information, please visit www.HendrickCars.com. In 2020, Hendrick Automotive Group generated approximately $10 billion in revenue after selling 219,000 vehicles and servicing 2.4 million cars and trucks.Hendrick Automotive Group offers new and pre-owned vehicles, financing, warranties, automobile parts, accessories, service and body repair. The company has contributed significantly to improve the quality of life for people in need through charitable contributions.Hendrick Automotive Group believes that our teammates are our most important assets, along with our culture. Our people are the foundation of our brand. Our success as a whole is dependent on preserving our reputation of respect and quality. We are a company that believes in our core values and upholding them through great people, high standards and best practices.We pride ourselves on our behavior. We treat our customers, corporate partners and each other with respect. We believe in communication and hold each other accountable for the high standards of excellence that are set from our chairman, Rick Hendrick.For additional information on career opportunities - https://www.hendrickcars.com/hendrick-careers.htm.
