Analyst, Digital Marketing & Measurement

Chicago, IL (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 4 days ago

Job Summary

Own end-to-end digital marketing measurement workstreams, from hands-on media planning and optimization to reporting, insights, and cross-channel strategy.

  • Lead analyses and optimization across channels with client-ready insights
  • Translate data into actionable recommendations and influence campaign direction

Job Description

Responsibilities

  • Responsibilities of a Digital Marketing & Measurement Analyst:
  • Responsibilities may vary based on available projects and practice areas.
  • Subject Matter Expertise : Actively work towards creating competence in a specific Ovative subject matter ( e.g. media, measurement, strategy).
  • Hands-on digital media planning, execution, and optimization. Examples may include:
  • - A/b testing
  • - Landing page testing recommendations
  • - On-page & Off-page optimization
  • - Weekly and monthly reporting
  • - Budget and goal pacing
  • - Creative builds, testing & optimization

Requirements

  • Ability to think critically, break down problems, and propose solutions (through academic projects, internships, volunteer, or work experiences)
  • Strong verbal and written communication skills, with the ability to share ideas effectively in group projects, presentations, or customer-facing interactions
  • Consistently produces accurate, thorough, and organized work
  • Able to work well with others and manage interactions with peers, instructors, teammates, or external stakeholders in a respectful, professional manner
  • Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision
  • Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings
  • Familiarity with basic tools such as MS Office, Google Workspace, or similar software

Benefits

  • Access to all office spaces in MSP, NYC, and CHI
  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
  • Generous paid vacation policy
  • 401k match program
  • Top-notch health insurance options, inclusive of same sex partners
  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
  • Monthly stipend for your mobile phone and data plan
  • Sabbatical program
  • Charitable giving via our time and a financial match program
  • Shenanigan’s Day
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Ovative Group

3.6 Glassdoor

Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels. We are currently hiring for roles across the organization at Ovative, including those at our headquarters in Minneapolis, New York and Chicago offices, and remote. Visit our website to learn more!

Founded in 2009
Minneapolis, Minnesota, US
548 employees (169 in marketing)
65% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
32.3%
Direct
52.5%
Referral
6.9%
Social
7%
Paid
1.2%

Headcount Trend

Current headcount: ~548

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Analyst, Digital Marketing & Measurement

Ovative Group · Chicago, IL · Hybrid