Analyst, Customer Growth & Retention

New York City, NY (Hybrid)

$55K/yr – $67K/yrEntry Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end to end lifecycle touchpoints for customer engagement, driving email, SMS, and loyalty programs with cross functional input from analytics, CRM, and creative teams.

  • Lifecycle ownership: plan, segment, test, and deploy campaigns that move customers from onboarding to retention and loyalty.
  • Analytics and learning: translate behavioral data into actionable recommendations and inform channel optimization across owned marketing channels.
  • Cross functional collaboration: align with analytics, brand, digital, merchandising, and tech to improve engagement outcomes and reporting.

Job Description

  • Support the execution of customer engagement initiatives across email, SMS, push notifications, loyalty, and other owned marketing channels.
  • Assist with campaign planning, audience segmentation, testing strategies, and deployment activities.
  • Support lifecycle marketing programs that drive customer acquisition, onboarding, retention, reactivation, and loyalty engagement.
  • Help ensure customer communications are relevant, timely, and aligned to business objectives.
  • Analyze customer behavior, campaign performance, and engagement trends to identify growth opportunities.
  • Support reporting and measurement of retention, engagement, and loyalty KPIs.
  • Partner with analytics teams to develop insights that improve customer experience and marketing effectiveness.
  • Translate customer data into actionable recommendations.
  • Collaborate with loyalty, CRM, brand marketing, digital, analytics, merchandising, and technology teams.
  • Support communication of campaign results, customer insights, and recommendations to stakeholders.
Foot Locker logo

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974
New York, New York, USA
11K employees (421 in marketing)
84% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
53.2K
Traffic Source Mix
Search
43.7%
Direct
39.8%
Referral
12.1%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~10.9K

Marketing Team

Marketing Team Size
361 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5

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