Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Senior Analysts
• Developing and maintaining strong relationships with platform and publisher partners in the industry – responsible for following up with, setting up and leading platform/publisher meetings. Analyst will be the main point of contact for maintaining these relationships.
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Running the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization – Daily pacing check-ins will be largest responsibility to ensure campaigns are on track
• Aggregate data from retailer UI, retailer API, and other data sources into data storage platforms for both BU and eComm funded activity
• Assisting in the development of client-facing campaign performance reports
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities

Requirements

• Digital media familiarity or experience in digital roles (internships included)
• Basic knowledge of how digital advertising works and can confidently define programmatic
• Basic knowledge of media or retail media platforms and active campaign optimization experience is a plus
• The ability to organize and manage detailed work
• Strong analytical thinking, problem solving and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Advanced MS Excel skills
• A four-year college degree

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.