Analyst B2B Growth Marketing

Responsibilities

• Support B2B marketing automation program for the enterprise to drive success in marketing goals for lead generation and client engagement
• Responsible for supporting business unit users of Pardot, including building programs, developing lead scoring routing, evaluating data flows and creating templates that are used across the organization
• Complete Pardot requests in collaboration with the B2B marketing team and external agencies
• Support complex QA requests for all business unit and corporate marketing users to ensure compliance with brand standards, best practices and error free communications
• Support HTML build on landing pages and templates and emails
• Develop and maintain training and support documentation
• Apply a collaborative approach in executing solutions for business use cases and requirements
• Troubleshoot technical issues and escalate appropriately
• Supports B2B web and social content calendars including submitting tickets for workflow changes
• Supports integration with Salesforce including supporting marketing influence reporting (dashboard building)

Requirements

• Bachelors degree OR High school / GED and at least 3 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Willing to travel up to/at least (10 %) of the time for business purposes (within state and out of state)
• Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM)
• Experience using HTML for web and digital design (also using Photoshop and/or Adobe InDesign)
• Familiarity with Microsoft Teams, Power Automation, etc.
• Knowledge of B2B Marketing

Preferred

• Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM)
• Experience using HTML for web and digital design (also using Photoshop and/or Adobe InDesign)
• Familiarity with Microsoft Teams, Power Automation, etc.
• Knowledge of B2B Marketing