Responsibilities

• Analyze brand performance across: Earned media Social and influencer channels Search ecosystems AI-driven discovery platforms Identify trends, gaps and opportunities to improve brand visibility and performance
• Measure and evaluate brand presence within LLM-generated responses, including: Inclusion frequency Source and citation patterns Competitive positioning Accuracy and sentiment Conduct prompt and query analysis to understand how brands surface across AI platforms Identify content, messaging and authority gaps impacting AI visibility Develop actionable recommendations to improve brand inclusion and positioning in AI-generated outputs
• Translate insights into clear, actionable recommendations that inform: Content development Messaging strategy Earned media and thought leadership programs Partner with account teams to ensure analytics directly influence campaign planning and execution Contribute to the development of Coyne PR’s GEO methodologies and best practices
• Lead and support key initiatives, including: Visibility and performance audits across media, search and AI Content and messaging analysis Measurement frameworks and reporting programs Develop client-ready deliverables, including reports, dashboards and presentations
• Review and guide work produced by junior team members Help elevate team capabilities in analytics and emerging platforms

Requirements

• 3 to 5 years of experience in communications analytics, digital strategy or marketing intelligence
• Strong ability to analyze and synthesize data and translate insights into strategic recommendations
• Experience with:
• Social listening and media measurement tools
• Search and SEO platforms
• Website and campaign analytics
• AI tools and LLM platforms with hands-on familiarity preferred
• Strong project management and organizational skills
• Ability to manage multiple workstreams in a fast-paced environment

Preferred

• Experience in an agency environment
• Familiarity with how brands are discovered across search, social and AI ecosystems
• Understanding of content strategy and digital visibility drivers
• Strong interest in emerging technologies and their impact on communications

Benefits

• 401(k) matching program
• Health insurance
• Dental insurance
• Flexible Spending Account
• Life insurance
• Disability Insurance
• Generous Paid Time Off
• Vision insurance
• Paid Maternity Leave