Responsibilities

• Analyze channel data to generate actionable insights and recommendations.
• Develop measurement plans, test plans, and learning agendas.
• Prepare and deliver reports based on data analysis.
• Collaborate effectively with team members and cross-functional teams.
• Utilize strong communication skills to convey findings and insights.
• Demonstrate curiosity to understand the current landscape and identify opportunities.
• Work with data from various channels to inform recommendations.
• Exhibit a strong passion for continuous learning and professional development.
• Actively share knowledge and insights to enhance the skills of team members.
• Present complex data in an engaging and easily understandable manner through storytelling.

Requirements

• 5+ years proven experience in analytics, with at least 2 years of marketing agency experience preferred.
• Comprehensive understanding of various paid marketing channels and experience optimizing performance.
• Experience using analytics to optimize paid media & creative performance.
• Experience with brand lift studies, MTA or MMM.
• Strong analytical skills with the capability to convert data into valuable insights and recommendations, as well as identify gaps and opportunities.
• Excellent storytelling and communication skills, both written and verbal, with a knack for making data accessible and actionable for diverse audiences.
• Self-starter with a proactive mindset, capable of taking ownership of tasks and navigating undefined challenges.
• Collaborative team player who enjoys connecting resources and working with others to solve problems and achieve common goals.

Preferred

• Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need.
• Working knowledge of SAS and/or SQL is preferred.
• Knowledge of Marketing principles and leveraging Marketing data to drive decision making.
• Experience with Google Marketing Platform, Power BI, Datorama and Adobe is preferred.

Benefits

• Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
• Potential starting salary range: $95,800 - $148,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 10% of base salary
• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!