Marketing Intern
LAMENEE
New York City, NY (Remote)
In-houseInternshipIntern/new grad
3 hrs ago
Americas Grassroots & Promotions Manager
Chicago, IL
$80K/yr – $100K/yrMid Level3+ years exp
Posted 4 months ago
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Job Summary
Lead grassroots marketing and partnerships for Wilson in North America and Latin America’s racquet-sports scene, driving demo events, academy collaborations, and cross‑functional alignment with commercial goals.
- Owns grassroots programs and partnerships across North America for racquet sports.
- Must-have: 3+ years in grassroots or sport marketing with cross-functional collaboration.
- Standout: Strong NA network with coaches, academies, federations, and event demos.
Job Description
Responsibilities
- Lead grassroots efforts across hard goods and soft goods for racquet sports in North and Latin America.
- Develop and execute North American grassroots and promotions strategies that can be replicated globally.
- Establish benchmarks and evaluate the cost-benefit of grassroots programs, including academies, tournaments, federations, associations, demo events, and top national and regional coaches.
- Continually ideate on strategies to support market share growth targets in performance racquets.
- Lead and support non-elite (non-tour) advisory staff programs across all racquet sports.
- Collaborate with Territory Sales Representatives and advisory staff in the U.S. and Canada
- Ensure alignment with Wilson brand standards, activation guidelines, and community engagement goals.
- Oversee planning and execution of high-quality demo and promotional events that drive product education, community connection, and retail sell-through.
- Develop and manage key grassroots partnerships, including academies, junior tournaments, federations/associations, coaches’ conventions, and non-elite training centers.
- Proactive network to ensure Wilson is a preferred commercial partner with all grassroots partners
WILSON SPORTING GOODS
Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world.The Company’s unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity.Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing.
Founded in 1914
Chicago, Illinois, USA
1.8K employees (315 in marketing)
