Own AMER regional marketing plan and ABX collaboration to drive pipeline growth through multi-channel field activities and aligned campaigns.

• Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the AMER sales team.
• Act as the primary marketing liaison to Sales, maintain regular communication to align goals, share updates, and gather feedback.
• Build the market-entry strategy based on overall marketing strategy, sales input, available budget, and marketing capabilities.
• Earn trust and provide guidance to Sales on how to best leverage marketing programs and resources.
• Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
• Collaborate across marketing organization to ensure AMER priorities are reflected in broader campaigns and initiatives.
• Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
• Monitor and report on campaign performance, drawing insights to improve future efforts.
• Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
• Adapt corporate programs and content for AMER audiences to ensure local relevance and impact.