Responsibilities

• Amazon Marketing Strategy
• Develop and execute Amazon marketing strategies that increase brand visibility, product discovery, engagement, and conversion.
• Translate broader brand and product marketing strategies into compelling Amazon experiences.
• Identify opportunities across content, merchandising, search, and advertising to improve performance.
• Monitor Amazon trends and competitors to identify opportunities to strengthen Joie’s presence.
• PDP & A+ Content
• Own and optimize Amazon Product Detail Pages (PDPs), including product copy, imagery, infographics, video, and other customer-facing content.
• Develop and manage A+ Content that clearly communicates product benefits and strengthens the customer purchase journey.
• Partner with Creative, Product Marketing, Product Management, E-commerce, and Compliance teams to develop and launch high-quality Amazon content.
• Use customer insights, reviews, search behavior, and performance data to identify content and conversion opportunities.

Requirements

• Three (3) to five (5) years of professional marketing experience with significant hands-on Amazon experience.
• Strong experience with Amazon Seller Central, PDP optimization, A+ Content, Amazon advertising, and PPC.
• Experience creating or managing Amazon content, including product imagery, video, copy, infographics, and A+ Content.
• Strong understanding of Amazon advertising, including keywords, targeting, campaign strategy, budgets, and performance.
• Experience with consumer packaged goods, consumer products, retail, or another product-driven industry strongly preferred.
• Strong analytical and problem-solving skills with the ability to turn Amazon performance data into marketing actions.
• Experience managing external agencies and evaluating advertising strategy and performance.
• Bachelor's degree in Marketing, Business, E-commerce, or a related field preferred.
• Marketing-focused: Strong understanding of how brand, content, advertising, and e-commerce work together to drive results.
• Amazon expert: Understands what makes a high-performing Amazon presence, PDP, and product experience.

Benefits

• We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.