Responsibilities

• Own Amazon listing content strategy and execution across Micro Ingredients, NatureBell, and Deal Supplement.
• Create and optimize titles, bullet points, descriptions, A+ / Brand Story content, storefront pages, and backend search terms — balancing SEO indexing with conversion and brand voice.
• Lead keyword research grounded in Amazon search behavior (SQP, Brand Analytics), competitor listings, customer intent, and product positioning; maintain keyword maps and priority tiers.
• Own the SEO ranking logic: relevance and indexing, traffic quality, CTR, CVR, review signals, and listing structure — and translate it into content decisions.
• Plan, run, and read A/B tests (Manage Your Experiments and controlled rollouts) on titles, main images, bullets, and A+ to identify winning variants.
• Respond to Amazon algorithm and policy changes — including title-format / character-limit and search-term updates — and adjust the catalog proactively.
• Build repeatable content SOPs, style/compliance guidelines, keyword templates, and QA processes for a large SKU portfolio.
• Partner with brand, design, advertising, and product teams so content is SEO-friendly, conversion-focused, and on-brand.
• Monitor competitors and category trends (supplements/wellness), including hijacker/reseller content risk on head listings.
• Prioritize content work across hundreds of ASINs and, over time, help hire, train, and manage junior content/SEO team members.

Requirements

• 3–5+ years of hands-on Amazon content and SEO experience, ideally in supplements, health, beauty, grocery, or other highly competitive categories.
• Proven ownership of listing content at scale — not just writing copy, but managing content strategy, standards, and workflow across many SKUs.
• Deep understanding of Amazon listing optimization: keyword indexing, search ranking, relevancy, and conversion-rate optimization.
• Strong data literacy — able to connect content changes to traffic, ranking, CTR, CVR, and sales, and to defend decisions with evidence.
• Direct A/B testing experience (Manage Your Experiments or structured rollouts) and the discipline to isolate variables and read results correctly.
• Fluency with Seller Central, Brand Analytics / SQP, and third-party tools such as Helium 10, Jungle Scout, or Data Dive.
• Familiarity with Amazon compliance and health-claim limitations for supplements.
• Excellent organization, cross-functional communication, and process-building instincts; comfortable operating with ambiguity and building from the ground up.
• People-management or team-lead potential strongly preferred.

Preferred

• Experience with supplement/health & wellness brands and large multi-brand catalogs.
• Experience authoring Amazon SEO SOPs, content guidelines, keyword templates, or team workflows.
• Exposure to generative-engine optimization (GEO) — optimizing content for AI/LLM-driven search and answer surfaces (Rufus, AI Overviews, ChatGPT/Perplexity shopping).
• Shopify / off-Amazon and website SEO content experience.
• Experience training or managing junior content/SEO staff.
• Bilingual English / Chinese is a plus, not required.

Benefits

• Health benefits: medical, dental, vision insurance
• 401(k) with company match
• Paid time off, paid sick leave, and holidays
• Monthly meal allowance
• Free office snacks and drinks
• Free parking at our Bellevue downtown office