Responsibilities

• Develop & Implement Strategies: Formulate and execute Amazon marketing strategies to increase traffic, engagement, and conversions across product listings.
• Manage Advertising Campaigns: Create, oversee, and optimize paid advertising campaigns to acquire new customers and achieve high returns on ad spend (ROAS).
• Amazon Account Management: Oversee daily operations of our Amazon account, ensuring account health, accurate content, and seamless customer communications.
• Performance Monitoring & Reporting: Track and analyze key performance indicators (KPIs) such as ROAS, cost per order (CPO), conversion rates, and organic rankings to guide strategy and performance improvements.
• Cross-Functional Liaison: Act as the main point of contact for Amazon within the marketing team and provide strategic insights to the C-suite.
• A/B Testing & Optimization: Drive experiments and A/B testing to enhance user engagement and improve conversion rates.
• Collaborate with Amazon Partners: Work closely with Amazon partner teams to leverage platform opportunities and maximize brand growth.

Requirements

• Campaign management, amazon, sellozo, pacvue

Preferred

• Increased traffic, engagement, and conversions across our Amazon product suites.
• Enhanced organic ranking and improved visibility for product pages.
• Higher return on investment (ROI) for pay-per-click (PPC) campaigns.
• Reduction in cart abandonment rates and increased customer retention.
• Growth in market share of the brand through new strategies and competitor conquest campaigns.
• Successful growth of our subscription service through Amazon customer acquisition.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)