Responsibilities

• Own end-to-end Amazon advertising performance
• Sponsored Products, Sponsored Brands, Display, Streaming TV
• Drive incremental growth by improving spend allocation, eliminating inefficiencies, and scaling new-to-brand demand
• Deliver measurable growth and efficiency outcomes across Amazon Advertising, tracked against core KPIs (TACOS, ROAS, CVR, New-to-Brand, etc.)
• Actively manage and evolve bidding strategy, budget allocation, and campaign structure to maximize return at scale
• Launch, optimize, and sunset campaigns based on performance, lifecycle stage, and strategic objectives
• Build and maintain clean, scalable campaign architecture and reporting system, ensuring limited competition across SKUs or brands
• Execute against a balanced mix of defensive (brand protection), offensive (conquesting), and efficiency (profit optimization) strategies
• Leverage AMC and advanced reporting to: Understand path-to-purchase and customer behavior; Identify true incrementality; Translate insights into clear, decisive strategic actions
• Leverage Amazon Marketing Cloud (AMC) to analyze customer journey data, build custom audiences, and generate advanced insights to inform campaign strategy and measurement
• Align advertising with inventory (WOS), using media as a lever to manage demand and avoid both stockouts and excess inventory
• Conduct ongoing competitive analysis (keywords, pricing, share of voice, new entrants/exits) and apply learnings to build targeted, strategic campaigns
• Track, analyze, and actively grow market share within key categories and search terms, leveraging share-of-voice, ranking strategies, and brand metrics (e.g., new-to-brand %, branded search growth, customer acquisition trends)
• Own off-Amazon advertising strategy (e.g., paid social, display, influencer amplification) that drives traffic to Amazon, leveraging Amazon Attribution to measure impact and optimize cross-channel performance
• Operate cross-functionally with brand, sales, operations, and Amazon team members to ensure aligned execution and shared accountability
• Partner with creative teams to ensure high-quality, performance-driven assets are developed to support advertising efforts
• Stay ahead of platform changes, competitive dynamics, and emerging capabilities, proactively adapting strategy