Drive alumni engagement and communications strategy for Cal Poly, focusing on a multichannel program for 250,000+ alumni to boost lifelong involvement.

• Own development and execution of comprehensive alumni engagement plans and campaigns.
• Must-have: Experience creating data-driven marketing and communications strategies with measurable results.
• Standout: Broad cross-campus collaboration with alumni volunteers and board partners.

Responsibilities

• Developing and implementing comprehensive communication strategies for engaging Cal Poly alumni.
• Designing and implementing a multichannel approach to engage the 250,000+ alumni base with diverse and inclusive programs, services, and outreach efforts to promote lifelong engagement with Cal Poly.
• Work collaboratively to identify alumni engagement opportunities across campus by working closely with campus colleagues, volunteer leaders, and members of the Cal Poly Alumni Association Board of Directors.

Requirements

• Thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines, including working knowledge of applicable copyright and other laws pertaining to publications, written materials, and media.
• Demonstrated ability to develop and implement comprehensive marketing and communications strategies, campaigns, and programs aligned with university goals, with a proven record of achieving measurable results.
• Advanced analytical and organizational skills to collect, interpret, and apply data and market research to drive decision-making, identify target audiences, set priorities, and optimize campaign performance.
• Ability to interpret and apply policies, anticipate issues, assess the impact of proposed solutions, and independently make decisions and recommendations with full accountability for results. Ability to create and improve policies and procedures using best practices, research, and expertise.
• Demonstrated experience and success in the effective use of data to drive decision-making and priority setting, and the use of such data to implement programs.
• Bachelor’s degree in a related field and four years of relevant experience, with substitution options as described (advanced degree may substitute for required experience).
• Possession of a valid driver’s license or the ability to obtain by date of hire.

Benefits

• Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.