Responsibilities

• We’re looking for a Brand Partnerships & Events Coordinator to support how Altra shows up in the world—through partnerships, PR, and on-the-ground experiences.
• This role is equal parts coordination and execution.
• You’ll help manage day-to-day partnership and athlete team needs, support global PR efforts, and bring events to life—from race activations to media moments.
• The right candidate is highly organized, proactive, and excited to contribute to a growing brand that lives at the intersection of running, outdoor, and culture.
• This role is central to translating brand strategy into real-world impact.
• From media moments to race-day experiences, you’ll help shape how runners experience Altra beyond the product.

Requirements

• 1-3 years of experience and professional achievements
• foundation skills you will need in this position are: Partnerships & PR Coordination
• - Support execution of global PR and partnership initiatives across running, outdoor, and lifestyle
• - Act as a key point of contact for PR agency communication and deliverable tracking
• - Manage product seeding for media, partners, and key moments—ensuring accuracy and timeliness
• - Assist in press release development, internal reviews, and approvals
• - Coordinate creative requests tied to PR campaigns in partnership with internal teams
• - Provide administrative and operational support across partnerships and collaborations
• Events & Activations
• - Support planning and execution of performance and consumer-facing events, including race activations and brand experiences
• - Coordinate logistics including product, shipping, staffing needs, and on-site materials
• - Assist with event setup, execution, and breakdown—ensuring a high-quality, on-brand presence
• - Gather insights and feedback from events to inform future activations
• Operations & Team Support
• - Maintain trackers, calendars, recaps and reporting across partnerships, PR, athletes and events
• - Support budget tracking, invoicing, and reporting
• - Assist cross-functional alignment with global marketing, sports marketing, and product teams
• - Provide general administrative support for partnerships and sports marketing functions
• There are also a few skills that are not required but preferred.

Preferred

• Experience working with agencies, events, or product seeding is a plus
• Familiarity with the running, outdoor, or fitness industry
• Willingness to travel and support events outside of standard hours when needed (up to 30% travel during peak events season)

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year\'s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.