Aimbridge Corporate - E-Commerce Manager at Aimbridge Hospitality | Plano, TX

Aimbridge Hospitality

Aimbridge Corporate - E-Commerce Manager

Plano, TX (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead E-Commerce and online marketing strategy for assigned hotels to boost revenue and online bookings.

Own hotel-specific E-Marketing strategies, including SEO/SEM, display, email, and paid search.
Must-have: 4+ years of online marketing and revenue management in the hotel industry.
Standout: Cross-channel distribution and OTA/GDS management with direct booking emphasis.

Job Description

Responsibilities

Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; Provide communication, training and education to GMs and Sales staff to raise their awareness, understanding, and motivation toward E-Marketing.
Analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search.
Monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites.
Serve as the point-person for reputation management for assigned properties; Review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites.
Regularly audit each hotel's online presence to ensure proper imagery and content, and that all links work appropriately.
Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance.
Oversee and maintain inventory controls and address booking volume generated from third party internet companies, online travel agencies and central reservation offices.
Develop and maintain electronic distribution strategies to include online content and positioning, market manager relationships, OTA's and GDS distribution.
Review and implement rooms inventory and rate controls in central reservation systems.
Ensure properties are fully optimized to maximize traffic from search engines; Partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics.

Requirements

Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness.
4 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a major plus.
Strong understanding of traditional and online marketing mediums, with experience with distributed marketing functions, a passion for business development and a proven track record for E-Commerce success.
Background in search engine optimization, pay-per-click advertising, display advertising and email marketing.
Exceptional computer literacy, with ability to easily navigate database, browser, email, document and spreadsheet applications and related programs.
Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus.
Exceptional service orientation, with keen ability to focus and deliver on guest needs.
Reliable and responsible character, with exceptional follow up and attention to detail.
Proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals.
Ability to work effectively as an independent contributor, and as a part of a collaborative team.

Preferred

previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a major plus
experience with IQ Ware is a plus

Aimbridge Hospitality

At Aimbridge, hospitality is at the heart of everything we do. As the world's leading global hospitality management company, we are dedicated to being the most trusted hotel operator and employer in the industry. With a portfolio of over 80 respected hotel brands and a commitment to creating exceptional guest experiences, we focus on strong relationships with our partners and creating a strong culture for our team members. Join us in setting the new standard for hospitality excellence, where trust is the foundation of our success story.Aimbridge is a place for growth. Associates can join at any level and rise to be their best while helping to define hospitality with a global leader. Here, people can learn while they earn with some of the best team members around. We encourage our talent to become better and grow every day by providing access to the training and technology they need to shine.At Aimbridge, people can take their careers to the next level, knowing they’ll have our strength and size to back them up. Our passion to innovate and grow as a best-in-class hospitality services organization means there are more ways to build your strengths and capabilities. Our team-oriented environments are filled with people who are succeeding together as they develop and strengthen skills through our onboarding and industry-leading training. Employees’ commitment to guests, owners, and each other is the foundation of our shared success.Aimbridge is the kind of place people describe as a community with shared values. We aspire to make all of the locations we manage feel like places where everyone belongs. Our properties and workplaces are often right down the street in the neighborhoods in which our people live. Team members are as diverse as the properties in which we operate. We have an inclusive workplace that ensures collaboration and support. Together we extend this welcoming spirit to every person and place we serve.

Founded in 2003

Plano, Texas, USA

7.5K employees (76 in marketing)

www.aimbridgehospitality.com