AI SEO Marketing Specialist at The Aspen Group | Chicago, IL | $75K/yr – $90K/yr

The Aspen Group

AI SEO Marketing Specialist

Chicago, IL (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end to end SEO and AI driven content program that steers patient acquisition and organic growth across the site.

Growth Infrastructure: Build SEO foundations and AI content workflows with cross functional partners to boost rankings and site health.
Cross-Functional Ownership: Align with Product and Engineering to bake SEO from design through launch and scale Local SEO for multi location visibility.
Performance & Insights: Translate signals from SEO and AI tests into practical optimization and communicate impact to leadership.

Job Description

Responsibilities

Lead SEO/AIO strategies to drive high-value patient acquisition and improve organic visibility across the website.
Conduct ongoing keyword and content gap analysis to uncover optimization opportunities and inform content development.
Analyze organic search performance to identify technical issues, ranking opportunities, and areas for improvement in site structure, content, and crawlability.
Monitor site health including indexation, crawl behavior, and the SEO impact of web tests or site changes and report actionable insights to stakeholders.
Partner with Product, Engineering, and Development teams to ensure SEO best practices are embedded from design through launch and that enhancements support long-term search performance.
Manage local listings and oversee testing, deployment, and scaling of AI-driven content strategies; maintain Local SEO hygiene across location profiles including accuracy, consistency, and completeness of business information; and support measurement of how location-level visibility and engagement signals contribute to the impact of broader location efforts.
Analyze website performance and user behavior using analytics tools to identify friction points, conversion drop-offs, and opportunities to optimize the user experience.
Evaluate how website and SEO initiatives contribute to broader growth and acquisition goals.
Quantify the business impact of testing, site changes, and new feature rollouts.
Identify patterns in user behavior that inform future growth opportunities.

Requirements

3–5 years of experience in SEO, digital marketing, or a related field, with demonstrated ability to manage and execute across multiple workstreams independently.
Solid understanding of technical SEO fundamentals including crawlability, indexation, site architecture, and schema markup.
Experience with Local SEO at scale, including multi-location listing management, citation hygiene, and Google Business Profile optimization.
Familiarity with AI search landscape developments (AI Overviews, SGE, AIO) and comfort applying AI prompting techniques to support content, research, and workflow efficiency.
Proficiency in SEMRush for keyword research, competitive analysis, and site auditing; Google Analytics and Google Search Console for performance analysis and opportunity identification.
Working knowledge of Contentful or a comparable CMS, with the ability to navigate content workflows and support SEO-aligned content updates.
Strong analytical and communication skills, with the ability to translate performance data into clear insights and actionable recommendations for cross-functional partners.
Comfortable working in a fast-paced, matrixed environment with the ability to manage competing priorities, meet deadlines, and collaborate effectively across teams.

Benefits

paid time off, health, dental, vision, and 401(k) savings plan with match.

The Aspen Group

3.2 Glassdoor

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Founded in 1998

Chicago, Illinois, USA

934 employees (112 in marketing)

www.teamtag.com

43% recommend to a friend

50% CEO approval