AI Search & Conversion Strategy Assistant Manager at Discount Tire | Phoenix, AZ

Discount Tire

AI Search & Conversion Strategy Assistant Manager

Phoenix, AZ (Unknown)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead Discount Tire’s AI-driven search and CRO program to grow organic, local, and AI-assisted discovery.

Own end-to-end funnel optimization across key digital paths and local search experiences.
Must-have: 5+ years in SEO/organic growth with enterprise eCommerce impact.
Standout: Proven leadership across cross-functional teams and multi-location retail.

Job Description

Responsibilities

AI-Driven Search & Acquisition Strategy: Develop and execute Discount Tire’s SEO, GEO and AEO roadmap to ensure leadership in AI-powered discovery and traditional search.
Architect structured, entity-based content strategies optimized for generative AI environments.
Drive optimization for high-intent local search paths (e.g., “tires near me”) across evolving AI and search interfaces.
CRO: Establish governance for structured data, schema, semantic clarity, and knowledge graph alignment.
Lead end-to-end funnel optimization across key revenue-driving digital paths.
Identify and prioritize friction points in appointment scheduling, product selection, and checkout.
Partner with UX and analytics teams to design and implement A/B and multivariate testing strategies.
Drive measurable improvements in conversion rate, revenue per session and average order value.
AI & Emerging Tech Integration: Evaluate and integrate emerging AI tools and workflows that improve acquisition efficiency, content velocity and optimization insights.
Develop testing frameworks for AI-generated content performance

Requirements

5+ years of experience in SEO, organic growth or digital acquisition
2-3 years of leadership or functional management experience
Demonstrated experience with technical SEO and structured data implementation
Working knowledge of Generative Engine Optimization (GEO) or AI search ecosystem dynamics
Strong understanding of search intent modeling and entity-based content architecture
Proven success driving measurable conversion improvements in enterprise eCommerce environments
Experience working in multi-location retail or service-based business preferred
Successful track record of brokering contracts with vendors, agencies, contractors that maximize value while economizing interdepartmental budgets.
Exceptional written, verbal, and presentation skills.
Strong strategic, managerial, and analytical skills; the ability to analyze data and make thoughtful recommendations or decisions without hesitation while integrating and directing OMNI’s diverse skillsets and disciplines as needed.

Discount Tire

With more than 1,200 stores in the United States, Discount Tire has grown to become the leading independent retailer of tires and wheels. The company was founded in 1960 when founder Bruce T. Halle rented a building on Stadium Boulevard in Ann Arbor, MI. Although the inventory consisted of only six tires and the showroom was not quite the showroom we see today, faith, vision and hard work were then, and still remain, the foundation on which this company has grown and prospered.As with any new start up, Bruce Halle's venture faced numerous challenges - perhaps one of the biggest being that he didn't own an air compressor. Having only six tires and a portable air tank, Halle would race back and forth to a nearby gas station, filling the tires with air as he sold them. Day by day, tire by tire, this one-man operation slowly grew into what is now one of the most recognized names in the industry.Discount Tire has a vision that not only lives but thrives in the hearts of its employees each and every day. From part-time to full-time employees at the store, regional or corporate level our employees work to be the best in the business.One common thread running through the hearts of everyone within the organization remains the same - treat customers and fellow employees with respect and fairness. Care for those in need, always do what is right, work hard, be responsible and have fun.The employees of Discount Tire represent our philosophy and its brand by remaining knowledgeable, friendly and honest. By offering the highest level of customer service, more product choices and the lowest prices, they have earned the right to be considered trusted experts. Building customer relationships has allowed Discount Tire to become a leader in the industry. Our continual growth not only provides opportunities for employee advancement, but allows more customers to remain confident when choosing us for all of their tire and wheel needs.

Founded in 1960

Scottsdale, Arizona, USA

11K employees (601 in marketing)

www.discounttire.com