AI Product Manager Graduate (Creative and Brand Innovation) - 2026 Start (BS/MS)

San Jose, CA (On-site)

$123K/yr – $186K/yrIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive AIGC-enabled advertising products and platforms, owning performance metrics and cross-functional delivery.

  • Own the design and deployment of AIGC products for ads across platforms, APIs, and channels.
  • Strong analytical skills to validate data and drive ad-performance improvements with AIGC features.
  • Coordinate cross-functional teams to launch high-quality, customer-ready AIGC solutions.

Job Description

Responsibilities

  • Responsible for applying text, image, or video generation models in advertising scenarios, owning both model performance metrics and related business KPIs.
  • Lead the design and implementation of AIGC-related products and industry solutions, including but not limited to derivation strategies, delivery strategy adaptation, and frontend interaction design. Develop general and customized products, and deliver them via ad platforms, APIs, and other channels.
  • Participate in the design and development of innovative AIGC commercialization products, manage requirement tracking and launch readiness, and coordinate with cross-functional teams to ensure high-quality execution.
  • Analyze and validate data related to ad performance using AIGC products to improve product development efficiency and advertiser experience.
  • Stay updated on industry trends and emerging technologies, drive innovation, and ensure model capabilities remain industry-leading.

Requirements

  • Bachelor’s degree or above, preferably in STEM or related fields.
  • Prior internship experience in advertising or AIGC-related roles is a plus; strong analytical and logical thinking skills, with the ability to handle data effectively.
  • Experience with overseas projects is preferred; Strong communication skills and comfortable communicating externally in a professional setting.
  • Strong self-motivation, with the ability to manage multiple tasks in a fast-paced environment.
  • Strong logical thinking, data analysis, and self-driven mindset; excellent communication and teamwork skills; highly curious and eager to learn.

Preferred

  • Overseas project experience is preferred
  • Experience with ad platforms, APIs and frontend interaction design is a plus
  • Strong cross-functional collaboration and communication skills with global teams

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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