Responsibilities

• AI-Driven Social Media Strategy: Develop and execute a data-driven social media strategy aligned with business objectives
• Integrate AI tools to optimise content planning, scheduling, and performance
• Identify opportunities to automate and scale output without compromising quality
• Content Creation & AI Optimisation: Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms
• Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency
• Turn long-form content (podcasts, talks, events) into high-volume short-form assets
• Maintain a strong and consistent brand voice aligned with Marisa Peer
• Content Systems & Workflow Development: Design and implement scalable AI-powered content systems across the business
• Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events
• Introduce tools and processes that reduce manual workload and increase speed and consistency

Requirements

• 3+ years managing social media for a high-profile or fast-growing brand (personal development, wellness, lifestyle, or creator-led preferred)
• Proven experience using AI tools to enhance content creation, workflows, and marketing performance (essential)
• Strong content creation skills across video, copy, storytelling, and platform-native formats
• Experience managing or overseeing content teams and collaborating with creatives
• Systems thinker with the ability to build processes, not just execute tasks
• Strong analytical mindset with confidence using data to drive decisions
• Excellent written and verbal communication skills, with the ability to match brand tone
• Comfortable working in a fast-paced, evolving environment

Preferred

• Experience scaling social media accounts with a clear link to revenue growth
• Experience working across multiple content channels (PR, podcast, events, marketing)
• Familiarity with emerging AI tools and automation platforms

Benefits

• Flexible, remote working environment
• Access to world-class personal development tools and training
• Be part of a fast-moving, ambitious, and purpose-driven team
• Build and lead a next-generation, AI-powered content engine