Responsibilities

• Targeting and audience building (the heart of the job)
• Build and refine audiences in Google Ads and Meta: custom audiences, interest and behavioral segments, customer-list matching, retargeting pools
• Own the targeting mechanics — geo and radius targeting, dayparting, device and placement controls, demographic and audience exclusions
• Manage keyword work end to end: match types, search query mining, and building out negative keyword lists so we stop paying for the wrong clicks
• Continuously narrow toward the people who actually apply and fund, and cut the segments that don't
• In-platform execution
• Build, QA, and launch campaigns — naming conventions, budgets, bid strategies, ad groups, asset sets, tracking parameters
• Monitor pacing daily and flag when something needs to change
• Build and test landing page variants with our web and creative resources
• Keep the accounts clean: no orphaned campaigns, no broken links, no untracked spend

Requirements

• 1–3 years of hands-on experience in Google Ads and/or Meta Ads Manager — actually building and managing campaigns, not observing them
• Genuine skill with audience targeting and segmentation, and the instinct to keep narrowing
• Demonstrated use of AI tools in your real workflow — tell us what you use, what it replaced, and what got better
• Strong analytical ability: confident in spreadsheets, comfortable in GA4, able to read a performance report and say what to do next
• Care about accuracy — you check whether the tracking is right before trusting the number
• Self-starter comfortable on a lean team, where the person who notices the problem is the person who fixes it

Preferred

• Exposure to conversion tracking setup (pixels, Google Ads conversions, GA4 events)
• Lead-generation experience where lead quality mattered, not just volume
• Copywriting or creative production ability
• SQL, Looker Studio, Google Ads scripts, or light Python
• Mortgage, real estate, insurance, or another regulated / considered-purchase vertical
• CRM or marketing automation exposure (HubSpot or similar)

Benefits

• Medical
• Dental
• Vision
• 401(k)
• PTO