AI-Native Product Marketing Lead

Oakland, CA (Remote)

$150K/yr – $175K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for an AI-native auto-retail platform, translating capabilities into differentiated value and accelerating market momentum.

  • Own positioning, messaging, and category narrative
  • Must-have: 2–6 years in product marketing or founder-facing roles
  • Standout: AI-native workflow and speed to execution

Job Description

Responsibilities

  • Own and sharpen Numa's positioning, messaging, and category narrative
  • Translate product capabilities into clear, differentiated value propositions
  • Build competitive analysis, differentiation frameworks, and market intelligence
  • Develop pricing, packaging, ROI, and value-story assets
  • Create launch materials, one-pagers, decks, website copy, sales assets, case studies, and founder-led content
  • Build fast landing pages, campaign pages, and lightweight web assets to support launches and experiments
  • Use AI tools aggressively to accelerate research, synthesis, writing, testing, and execution
  • Partner across product, sales, leadership, and AI to turn product strength into market momentum
  • Drive high-leverage content that improves awareness, conversion, and sales effectiveness
  • Raise the standard on speed, quality, clarity, and differentiation

Requirements

  • Bachelor's degree required
  • 2–6 years of experience in product marketing, content, growth, strategy, or founder-facing roles
  • Experience at a high-performing startup strongly preferred
  • Extremely smart, fast, and resourceful
  • AI-native in how you work
  • Excellent writer with crisp judgment and strong taste
  • Able to move between strategy and execution with speed
  • Strong at positioning, competitive analysis, differentiation, and value communication
  • Comfortable building quick landing pages, launch assets, or lightweight websites
  • Strong analytical skills; able to build ROI stories, pricing logic, and business cases
  • High agency, high standards, low ego

Preferred

  • Experience at a strong startup, founder's office, elite internship, or top-tier agency
  • Experience in B2B SaaS, AI products, marketplaces, or vertical software
  • Familiarity with Webflow, Framer, Figma, Notion, Canva, HubSpot, or similar tools
  • Experience creating launch assets, sales enablement, founder content, or market narratives
  • Familiarity with automotive retail is a plus, but not required
Numa logo

Numa

3.1 Glassdoor

In a world of stuffy, faceless hotels, we’re leading the industry into a new era. We’re replacing the unnecessary hassle with simplicity and delight. Mixing technology and taste together in the world’s greatest neighbourhoods, we create stays that are unashamedly original and unforgettably authentic. With the comforts of home and the quality of a boutique hotel, we make sure our guests have everything they need to live like a local, escape for a weekend, or unwind during a business trip. If they want to stay for longer, we’ve got that covered as well. We’ve designed our properties with our guests’ joy in mind, whether they stay for a night, a week, or a season. Numa does away with complicated check-ins, long queues, and unpredictable accommodations. Instead, we take the best parts of travel—the carefully designed spaces, the thrill of a new city, fluffy towels, a comfy bed—and blend them with state-of-the-art technology. For our guests, it’s a one-of-a-kind mix of ease and experience, a super-simple guest journey in Europe’s most exciting neighborhoods. Our world-class guest experience is just the tip of the iceberg. With our proprietary full-stack software suite, we’ve digitalised over 80% of our internal processes, from booking and room allocation to housekeeping, accounting, and more. This keeps us scalable and cost-efficient, and helps us to weather even the most volatile of market fluctuations. By using intelligent yield management, distribution and our in-house operating systems, we can significantly reduce our administrative workload operating costs. We’re always able to keep things agile and efficient, which frees us up to focus on what’s most important: the satisfaction of our visitors.

Founded in 2019
Berlin, Berlin, DEU
574 employees (46 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
303.8K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
52%
Direct
17%
Referral
8.4%
Social
6.5%
Paid
4.2%

Headcount Trend

Current headcount: ~574

Marketing Team

Marketing Team Size
14 (2% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$133M
Last Raise
$58.3M
Series C

Funding History

  • Sep 2023
    Series C • $58.3M
  • Feb 2022
    Series Unknown • $45.1M
  • Nov 2021
    Series Unknown

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